Explore a career in Marketing, Advertising, and Public Relations.
The purpose of the marketing, advertising, and public relations (PR) industry is to communicate a company or organization’s offerings or initiatives to consumers, clients, and/or the general public. These professionals are hired to lead efforts such as cultivating brand identities, boosting the awareness and sales of products and services, persuading consumers to embrace a new brand or products brands, and maintaining a client’s public reputation. They work creatively and strategically to aim targeted messaging at specific audiences, such as the consumers, investors, stakeholders, or employees, via paid, earned, and owned media.
Types of careers include:
Public relations and media relations management
Marketing campaign management
Product marketing and sales
Market research analysis
Brand strategy and management
Digital and social media strategy
Account and project management
Creative direction of advertising and marketing materials
Media planning and buying
Online and social promotions
Marketing, advertising, and PR professionals may work in-house at an organization, or for specialized firms that focus on providing these services to clients. They could also work for nonprofit organizations, such as community agencies, hospitals or colleges. After working in the field for several years, professionals can become independent consultants.
Employment Opportunities
Many roles in marketing, advertising and PR require at least basic skills in data analysis, so as to understand the market needs and trends that guide decision-making. Those looking to work specifically in market research roles use statistics to translate data on demographics, consumer behavior, and/or digital media usage into audience profiles.
Networking is critical within the field of marketing, advertising, and public relations. Students should start developing their network early in their college career and begin talking with alumni and professionals in their area of interest.
Successful candidates have:
Understanding of principles of advertising/marketing/media
Knowledge of marketing and communications industry trends
Ability to analyze corporate or customer requirements to develop, design, and deliver communication strategies and/or tactics
Self-motivation and skills for creating brand awareness
Excellent oral and written communication skills
Extensive computer proficiency in Word, Excel, and PowerPoint
Analytical skills and ability to compile data/reports
Statistical software packages (primarily for market research)
Client-oriented relationship management skills
Organizational and project planning skills; detail-oriented
Ability to meet deadlines, manage budgets, and research new business prospects
Flexibility to work extra hours, including evenings
Hiring cycle:
Internship Cycle – Occurs later than many other industries with heaviest being throughout the spring semester (many firms hire interns by April for summer start dates)
Job Cycle – Occurs later than many other industries with heaviest being throughout the spring semester
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Occupation Description
Employment Trends
Top Employers
Education Levels
Annual Earnings
Technical Skills
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Occupation Description
Employment Trends
The number of jobs in the career for the past two years, the current year, and projections for the next 10 years. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs. Sources include Emsi industry data, staffing patterns, and OES data.
Top Employers
These companies are currently hiring for .
Education Levels
The educational attainment percentage breakdown for a career (e.g. the percentage of people in the career who hold Bachelor’s Degrees vs. Associate Degrees). Educational attainment levels are provided by O*NET.
Annual Earnings
Earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.
Technical Skills
A list of hard skills associated with a given career ordered by the number of unique job postings which ask for those skills.
Core Competencies
The skills for the career. The "importance" is how relevant the ability is to the occupation: scale of 1-5. The "level" is the proficiency required by the occupation: scale of 0-100. Results are sorted by importance first, then level.
Job Titles
A list of job titles for all unique postings in a given career, sorted by frequency.
PRWeek epitomizes the modern business publishing brand, spanning online, print, events and social media, incorporating a paid-for content strategy and gated …
Jason Buitrago 
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Amy Hein 
