Answer the questions that are asked
If you are applying to several schools, you may find that the questions in each application that are somewhat similar. Be sure to tailor your personal statement to the specific school you are applying to, instead of writing one template and adjusting the information as you go.
Tell your story
Distinguish yourself from the pack through your own unique story. Try to demonstrate who you are through concrete experience. Find a hook and make your story as interesting as possible. Aim to grab the reader’s attention within your first paragraph otherwise they may not read the rest of your statement.
Do not oversell yourself, and be sure to back up any statements you make with specific reasoning, facts or examples. Refer to work experience or research, classes, or any other source of specific information about the career you want and why you’re suited to it.
Don’t include some subjects
Certain topics are not relevant within a personal statements. References to experiences or accomplishments in high school or earlier are generally not useful, and you should not discuss controversial subjects (religion, politics, etc).
Do your research
If a school asks why you’re applying to it rather than another school, find out what sets them apart from other universities or programs. Things like geography and culture can sometimes be worth mentioning as well.
Routinely check your work
Be meticulous in double-checking your statement. Type and proofread your essay very carefully as many admissions officers say that good written skills are important to them as they read these statements. Express yourself clearly and concisely. Adhere to any stated word limits.