WEEU Radio | Treese Media Group, LLC
Location: Reading, Pennsylvania
Position: Full-Time | Advertising Sales
Compensation: Base Salary + Commission
Build Relationships. Grow Businesses. Create Opportunities.
WEEU Radio, The Voice of Berks & Beyond, is seeking a motivated, creative, and results-driven Multimedia Account Executive to join our growing sales team.
As a locally owned and operated media company, WEEU connects businesses with audiences throughout Berks County and Eastern Pennsylvania through broadcast radio, live sports, digital advertising, streaming, social media, and innovative sponsorship opportunities.
We’re looking for a sales professional who understands that successful advertising starts with strong relationships, thoughtful marketing strategies, and a commitment to helping businesses succeed.
In this role, you’ll manage and grow an established portfolio of advertising clients while actively identifying and developing new business opportunities. You’ll work directly with business owners, marketing professionals, and advertising agencies to create customized multimedia marketing solutions that deliver value and build lasting partnerships.
Key Responsibilities
Client Relationships & Account Retention
Manage an assigned portfolio of existing WEEU advertising clients, serving as their primary sales and marketing contact.
Develop and maintain strong relationships with clients through regular communication, meetings, and strategic account planning.
Understand each client’s business, marketing objectives, target audience, and evolving advertising needs.
Proactively manage contract renewals, identify potential account risks, and implement strategies to maintain long-term client relationships.
Conduct regular account reviews to evaluate campaign performance, client satisfaction, and future advertising opportunities.
Provide exceptional service and ensure clients receive the attention, responsiveness, and professionalism expected from WEEU.
Account Growth & Revenue Expansion
Identify opportunities to increase revenue from existing clients through expanded advertising schedules, additional multimedia products, and sponsorship opportunities.
Introduce clients to new advertising platforms and creative marketing solutions that complement their existing campaigns.
Develop strategic account growth plans focused on strengthening relationships and increasing long-term advertising investment.
Collaborate with clients to develop annual, seasonal, and event-based advertising programs.
Consistently pursue opportunities to increase account value while delivering meaningful results for advertisers.
New Business Development
Actively prospect and develop new advertising relationships with businesses throughout Berks County and surrounding markets.
Generate new opportunities through cold calling, networking, referrals, research, and community involvement.
Identify and engage business owners, marketing directors, advertising agencies, and other key decision-makers.
Conduct consultative sales meetings to understand prospective clients’ business challenges, marketing goals, and advertising budgets.
Prepare and present compelling multimedia advertising proposals that demonstrate the value of WEEU’s audiences, programming, and marketing capabilities.
Negotiate agreements, close new business, and develop long-term client partnerships.
Maintain a consistent pipeline of qualified prospects and new revenue opportunities.
Multimedia Advertising & Marketing Solutions
Develop customized advertising strategies utilizing WEEU’s broadcast radio, digital platforms, streaming audio, social media, video, and sponsorship opportunities.
Create integrated advertising campaigns that align with client objectives, target audiences, and marketing budgets.
Identify opportunities to incorporate WEEU’s professional, collegiate, and high school sports programming into client marketing strategies.
Present creative sponsorship opportunities involving WEEU programming, personalities, community events, and promotional initiatives.
Collaborate with WEEU’s creative, production, programming, and digital teams to develop effective advertising campaigns and branded content.
Stay informed about advertising trends, audience measurement, digital marketing technologies, and competitive media offerings.
Sales Performance, CRM & Accountability
Achieve or exceed established monthly, quarterly, and annual revenue goals.
Maintain accountability for three core performance objectives: client retention, existing account revenue growth, and new business development.
Consistently maintain accurate and complete client records, sales activities, prospect information, opportunities, and account notes within WEEU’s CRM system.
Utilize the CRM as the primary platform for managing client relationships, tracking sales activity, monitoring renewals, and maintaining an active sales pipeline.
Keep sales opportunities, anticipated closing dates, and revenue forecasts current to support accurate reporting and business planning.
Prepare professional proposals, advertising agreements, sales reports, and other required documentation.
Coordinate with traffic, billing, creative, and production departments to ensure campaigns are accurately scheduled, produced, and executed.
Take ownership of the complete sales process, from prospecting and initial contact through campaign development, execution, renewal, and account growth.
Qualifications & Skills
Previous experience in sales, account management, business development, or marketing preferred.
Experience in radio, television, digital advertising, or multimedia sales is a plus, but not required.
Strong interpersonal, communication, presentation, and negotiation skills.
Demonstrated ability to develop business relationships, identify opportunities, and close sales.
A consultative sales approach with the ability to understand client needs and develop customized marketing solutions.
Ability to effectively balance the management of existing accounts with proactive new business development.
Strong organizational skills, attention to detail, and the ability to manage multiple priorities and deadlines.
Proficiency with CRM systems, Microsoft Office, and common business technology.
A commitment to maintaining accurate sales records and consistently utilizing CRM tools.
Self-motivated, accountable, goal-oriented, and comfortable working both independently and collaboratively.
A genuine interest in local businesses, marketing, media, and community engagement.
Reliable transportation and the ability to attend client meetings and business events throughout the region.
Why Join WEEU?
Represent a Trusted Local Brand
WEEU has been part of the Berks County community since 1931, building lasting relationships with listeners, businesses, and community organizations.
An Established Client Portfolio with Room to Grow
Build upon existing advertiser relationships while developing new accounts and expanding your personal book of business.
A Diverse Multimedia Portfolio
Offer clients more than traditional radio advertising, with opportunities spanning digital media, streaming, sports sponsorships, social content, and live events.
A Creative, Collaborative Environment
Work directly with station leadership, creative professionals, and programming teams in a locally owned company where ideas, initiative, and collaboration are valued.
Performance-Based Earning Opportunities
Enjoy the stability of a base salary combined with commission opportunities that reward revenue growth and sales success.
Make a Local Impact
Help businesses throughout Berks County and Eastern Pennsylvania connect with customers while supporting a locally owned media organization committed to serving its community.
Ready to Join Our Team?
If you’re a relationship-driven sales professional who enjoys helping businesses grow, developing creative marketing solutions, and building a successful portfolio of clients, we’d love to hear from you.
Join WEEU and help businesses connect with the audiences that matter most.
WEEU Radio — The Voice of Berks & Beyond
Treese Media Group, LLC is an Equal Opportunity Employer. We consider qualified applicants without regard to legally protected characteristics.
