By Johnny Papan
In today’s saturated music market where anyone can upload songs to streaming services like Spotify, Apple Music, etc, serious musicians must work harder to cut through the noise. Long gone are the days where managers and labels make an effort to find completely unknown artists, now opting to find those who’ve already built a strong following on websites like YouTube or TikTok.
This new dynamic means artists must be their own manager, label and PR to build their own buzz if they hope to catch the eye of industry professionals.
