Virtual & Augmented Reality

Explore a career in Virtual & Augmented Reality.

Augmented reality (AR) adds digital elements to a live view often through the use of cameras or lenses, while Virtual reality (VR) implies a complete immersion experience that shuts out the physical world. Mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real time. Extended (XR) reality is a term referring to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality, mixed reality and virtual reality and the areas interpolated among them.

  • Sample Industry Definitions & Job Titles
    • Applications Engineer – design technology products related to various aspects of computing; works with manufacturing, marketing, sales, and customer service departments; prepare a model for application performance then test, evaluate and adjust the application performance throughout the application life cycle =
    • Firmware Engineer – develop software that manages electronic devices; create and implement algorithms which enable the hardware to function
    • Research Software Engineering – use of software engineering practices in research applications; focuses on reproducibility, reusability, and accuracy of data analysis and applications created for research =
    • User Experience Designer – conduct user research, design, write UX copy, validate/test with user and sell/present the design solution to the business; to be the voice of the user and advocate for the users needs while balancing the business goals
    • VR Developer – practice a combination of software engineering, 3D Design, video/sound production, game development, and UX/UI skills to be integrated into virtual reality systems
    • Project Manager – planning, procurement and execution of a project, in any undertaking that has a defined scope, defined start and defined finish, regardless of industry =
    • Mobile Developer – create software for mobile devices and technology and specific applications which utilize the individual characteristics of the particular platform
    • Solution Architect – lead the practice and introducing the overall technical vision for a particular solution
    • Quality Assurance Managers – play a crucial role in business by ensuring that the products meet certain thresholds of acceptability; they plan, direct or coordinate quality assurance programs and formulate quality control policies

    *It is important to note that Virtual and Augmented Reality parallel many industries – including software development and cybersecurity.

  • Where to Find Opportunities

    Because many industries including tech, social media, startups, gaming and even healthcare are currently developing AR/VR capabilities, you may find opportunities in a variety of settings. Doing research into how a company utilizes AR, VR, Mixed and Extended Reality is important in terms of identifying what opportunities you are attracted to and qualified for.

    Some examples of companies within Augmented, Virtual, and Extended Reality include the following:

    • Augmented Reality – Apple, Augmented Reality Labs, Lucyd, Magic Leap, Microsoft, Niantic, Proprio, PTC, SONY Playstation, TrueVision, Zappar
    • Virtual Reality – AMD, BackLight, Bricks and Goggles, EchoPixel, Firsthand Technology, FundamentalVR, Google, Groove Jones, HP Inc., HTC Vive, ImmersiveTouch, Innerspace VR, JAUNT, Magic Leap, Magnopus, Marxent Labs, Merge, Metagram, Microsoft, NextVR, Nvidia, Oculus VR, Osso VR, Osterhout Design Group, Prenav, Retinad Analytics, Samsung, Snap Inc., SpaceVR, Survios, Unity, Vertebrae, Virtuix, Wevr, WorldViz
    • Mixed Reality(MR/XR)/Extended Reality – Accenture, EA, Activision Blizzard, Magic Leap, SONY, Ubisoft, Qualcomm


    Besides looking at company websites under their “careers” page to find opportunities, you can also explore and

Software Developer vs. Software Engineer: What’s the Difference?

“Software developer” and “software engineer” are commonly used terms in the software engineering industry. But is there a difference between a software developer vs. a software engineer, and if so, what is it? While some companies and professionals use the …

By Forage
Showcase your skills. Find your career fit.
Read more »

How Do You Become a Programmer in 2022? A Step-by-Step Guide

Programmers are revered in the technical world with programming being a respected profession. Are you one of those who have wondered how to become a programmer? With the world of data science, machine learning, and artificial intelligence offering lucrative and …

By Springboard
Bridging the world's skills gap through affordable, high-quality, online education.
Read more »


Research IndustriesIn partnership withLightcast logo

Explore occupations by career categories and pathways and use real time labor market data to power your decision making.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Resources and Tools

AccessComputing – The Alliance for Access to Computing Careers

College and graduate students with disabilities can connect with mentors …

Career Service Hours

Monday 9am – 5pm
Tuesday 9am – 5pm
Wednesday 9am – 5pm
Thursday 9am – 5pm
Friday 9am – 5pm

Learn more about 1:1 advising and evening appointments here.

Contact & Location

(585) 275-2366

4-200 Dewey Hall
500 Wilson Blvd
Rochester, NY 14627

Blog  |  Events  |  Jobs  |  Research Industries  |  Resources  | Videos | Staff