Learn how to create an employer brand that resonates with students during trying times.
“At-home mandates, limited social interactions, and a completely new way of living have made it difficult to imagine what life will be like post-pandemic. But with an end in sight, organizations need to start preparing now for what the world of work will look like after COVID-19. Are you prepared?
Imagine that it’s 2021 and the economy is slowly recovering from the previous year’s pandemic. People are gradually returning to the office and things are starting to feel a bit more normal. You’re ready to start hiring again but discover that your qualified talent pipeline is almost empty. Why? You neglected your employer brand—and potential candidates took notice.
Much like in good times, during a downturn, candidates still want to know what it’s like to work at your company. “[They] are going to remember which employers rose to the occasion and how companies managed and led through this crisis,” explains Director of Employer Brand at Recruitics, Jillian Einck. “Doing things that are not seen as people-centric during this time will have a detrimental impact to both consumers and [your] employer brand.”
Read more on the Handshake employer blog.
